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Innovation

Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


Hedy, Not Peck

by Matthew Adams

Welcome to the Hedy Lamarr (inventor of Frequency Hopping) version of the metaphor. Avoid Achieve You can read the rest of the post back here.


Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]