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Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


Hedy, Not Peck

by Matthew Adams

Welcome to the Hedy Lamarr (inventor of Frequency Hopping) version of the metaphor. Avoid Achieve You can read the rest of the post back here.


Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


We read an awful lot in the press about startups and their immense valuations. Here’s a recent post from Business Insider about the 9 startups that are going to be valued at more than $10bn in 2015. We have a lot of conversations with early stage startups who are about to take their first or […]


I’d like to start the Campaign for Rational Business(1). CamRB(2). The aim of the campaign is pretty simple. Try to inject at least a little bit of rigour into your decision making. You’d be amazed how many businesses don’t. Articulate your idea in terms clear enough for people who work outside of your business to […]