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Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


Hedy, Not Peck

by Matthew Adams

Welcome to the Hedy Lamarr (inventor of Frequency Hopping) version of the metaphor. Avoid Achieve You can read the rest of the post back here.


Endjin spend a lot of time working with start ups and businesses who are pivoting into new product areas. They are usually operating under fierce resource constraints, and this has an impact on the way in which they can approach their development program. We’ve evolved a principles-based approach to the new product development process which […]


We read an awful lot in the press about startups and their immense valuations. Here’s a recent post from Business Insider about the 9 startups that are going to be valued at more than $10bn in 2015. We have a lot of conversations with early stage startups who are about to take their first or […]


I’d like to start the Campaign for Rational Business(1). CamRB(2). The aim of the campaign is pretty simple. Try to inject at least a little bit of rigour into your decision making. You’d be amazed how many businesses don’t. Articulate your idea in terms clear enough for people who work outside of your business to […]


Since my last post we have been busy ‘snagging’ our site, building on our visual language, and pulling together potential merchandise. Like any brand we realise that it needs to continually evolve and be refined. So what is our next step? Now we have the foundations, we need to continue to develop our visual language and […]


Metrics & Reporting in Strategy Development

by Matthew Adams

Previously, we’ve talked about the idea that Strategy is a kind of hypothesis about the future development of your business. What’s a hypothesis? The fount of all wisdom, Wikipedia, defines a (scientific) hypothesis as “a proposed explanation of a phenomenon which still has to be rigorously tested.” You can take any metaphor too far, though. […]


Phased Thinking: Tactics for strategy

by Matthew Adams

Thinking strategically is difficult. Really difficult. You might think that whatever you are doing in your day job is difficult, but that’s peanuts to strategy. Like any big, difficult problem, it is helpful to try to break it down into smaller, less scary problems. Focus We approach strategy development in three phases. Whether it is […]


This is the first post in a series covering our experiences conceptualising, designing and delivering endjin’s evolving digital strategy. It’s Wednesday morning and there’s an air of expectation. We spent last week moving to our new offices and it’s a stone’s throw from one of our favourite restaurants. This, however, is not the only reason […]