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Metrics & Reporting in Strategy Development

by Matthew Adams

Previously, we’ve talked about the idea that Strategy is a kind of hypothesis about the future development of your business. What’s a hypothesis? The fount of all wisdom, Wikipedia, defines a (scientific) hypothesis as “a proposed explanation of a phenomenon which still has to be rigorously tested.” You can take any metaphor too far, though. […]


Phased Thinking: Tactics for strategy

by Matthew Adams

Thinking strategically is difficult. Really difficult. You might think that whatever you are doing in your day job is difficult, but that’s peanuts to strategy. Like any big, difficult problem, it is helpful to try to break it down into smaller, less scary problems. Focus We approach strategy development in three phases. Whether it is […]


7 years ago, feels like a lifetime – for you eldest it is – but this was when endjin took the first steps in refreshing our website promoting our cloud expertise and mobile first responsive design. In this post we talk about our strategic, creative, prototyping and production processes to deliver our website and enforce our brand.


Almost all of our engagements start with a goal statement of some kind: a client comes to us and asks for some help with “something.” That “something” is, more often than not, couched in terms of a partial solution. “We need some help with our Windows Azure migration” or “We need some help with our web […]


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