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Strategy

Since my last post we have been busy ‘snagging’ our site, building on our visual language, and pulling together potential merchandise. Like any brand we realise that it needs to continually evolve and be refined. So what is our next step? Now we have the foundations, we need to continue to develop our visual language and […]


Metrics & Reporting in Strategy Development

by Matthew Adams

Previously, we’ve talked about the idea that Strategy is a kind of hypothesis about the future development of your business. What’s a hypothesis? The fount of all wisdom, Wikipedia, defines a (scientific) hypothesis as “a proposed explanation of a phenomenon which still has to be rigorously tested.” You can take any metaphor too far, though. […]


Phased Thinking: Tactics for strategy

by Matthew Adams

Thinking strategically is difficult. Really difficult. You might think that whatever you are doing in your day job is difficult, but that’s peanuts to strategy. Like any big, difficult problem, it is helpful to try to break it down into smaller, less scary problems. Focus We approach strategy development in three phases. Whether it is […]


This is the first post in a series covering our experiences conceptualising, designing and delivering endjin’s evolving digital strategy. It’s Wednesday morning and there’s an air of expectation. We spent last week moving to our new offices and it’s a stone’s throw from one of our favourite restaurants. This, however, is not the only reason […]


Almost all of our engagements start with a goal statement of some kind: a client comes to us and asks for some help with “something.” That “something” is, more often than not, couched in terms of a partial solution. “We need some help with our Windows Azure migration” or “We need some help with our web […]


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